The Story
It was in 2001 that Nathalie and Shay, a couple passionate about fashion and craftsmanship, made the bold decision to launch their own brand. At the time, Nathalie was pregnant with their first daughter, whose birth was expected in June. And so the name of their brand, Miss June, was born—symbolizing both a deeply personal moment and the beginning of a new professional journey.
In its early days, Miss June specialized in crafting bohemian-style accessories, attracting a clientele in search of unique and authentic pieces. But fate had a surprise in store: a chance encounter between Nathalie and Anne, two women driven by a shared love for fashion and vibrant colors. This instant connection led them to consider a collaboration, and the brand soon expanded into a new world—ready-to-wear fashion. This evolution marked a pivotal moment in Miss June’s history, allowing the brand to broaden its offering and reach an even wider audience.
A trip to India would further enrich the brand’s identity. The Indian landscapes, bursting with color and delicate embroidery, deeply inspired Nathalie and Anne. This journey became a boundless source of inspiration, and it was in this enchanting setting that Miss June chose to set up its ateliers. This decision symbolized not only a geographical anchor but also a commitment to embracing local craftsmanship and India’s rich cultural heritage, which would go on to define the authenticity and originality of the brand’s creations.
From creation to production
While all the creative moodboards and prints are created in Paris, it is in India that the collection comes to life.
The choice of materials, colours, embroidery and accessories is made on the spot in contact with these artisans with whom real relationships have been established over the years.
All embroideries and finishes are handcrafted by exceptionally talented women, making each piece in the collection truly unique and authentic. Miss June’s creations come to life through their imperfections, and it’s through this singularity that every garment tells its own story.
Season after season, various techniques are employed, such as cross-stitch embroidery, batik, bandhani, block printing, and tie-dye. We firmly believe that art and creativity are essential to our well-being and personal growth. We value traditional craftsmanship and techniques as a way of supporting our artisans.
Miss June's DNA
“Where there is the sea, there is Miss June.”
This emblematic phrase perfectly captures the spirit of the brand, which has become a true reference in the realm of beachwear for over two decades. Since its creation, Miss June has earned a coveted spot in numerous multi-brand boutiques around the world—proof of its international success and universal appeal.
With a decidedly bohemian DNA, the brand stands out through its unique style and its ability to capture the free and creative spirit of its clientele. Every piece in the collection is designed with care, blending comfort and aesthetics to meet the expectations of a discerning audience seeking not just beachwear, but also a true expression of self. Miss June doesn’t just follow trends; it creates them—adding a touch of originality and freshness to each season.
The woman who chooses Miss June is bold and free-spirited. She isn’t afraid to assert her personality through her clothing. She has a bohemian soul and loves to feel at ease while remaining elegant. For her, natural beauty is essential, and she enjoys being noticed not just for her style, but for her innate grace. Wearing Miss June makes her feel confident and ready to embrace all of life’s adventures—whether on a sunny beach or during a seaside getaway.
Thus, Miss June is not merely a clothing brand; it represents a lifestyle, a philosophy that celebrates the beauty of freedom and everyday elegance.
Shootings of the collection
Each Miss June collection shoot is far more than a simple event; it’s a true adventure—an exploration that reflects the very soul of the brand.
A real hallmark of Miss June’s identity, every photoshoot is designed as a unique journey. Each destination is carefully chosen for its sunny ambiance and enchanting landscapes. Nathalie, the visionary founder behind the brand, draws her inspiration from her many travels across the globe, always searching for places that evoke dreams, relaxation, and escape.
The first shoot took place in Australia—a bold choice that proved to be a major turning point for the brand. Its success was immediate, propelling Miss June onto the international stage. Since then, the brand’s collections have traveled to the four corners of the globe, settling in destinations as diverse as Bali, Tulum, Palm Springs, Marrakech, Ibiza, Formentera, and Mallorca. Each location is chosen not only for its beauty but also for its unique energy, creating the perfect setting to showcase the brand’s creations.
Nathalie pays special attention to every shoot, taking time to select locations with distinct character. She wants each shoot to tell a story—an atmosphere that transports viewers into a dreamlike universe. Several months of preparation go into each shoot. The team works tirelessly to refine every detail—from the overall vibe to the set design—to ensure everything aligns perfectly with the spirit of the collection.
To bring this vision to life, Nathalie surrounds herself with a team of talented professionals—the true muses of the brand. Models, photographers, videographers, and beauty artists work together to create images that capture not only the clothing but also the essence of the Miss June woman. Each team member brings their expertise and creativity, making every shoot a memorable and inspiring experience.
Each Miss June collection is thus the result of passionate teamwork—where travel, art, and fashion come together to offer women pieces that are not just garments, but genuine invitations to escape and explore.